'40 Days of Water' goes online
Agency: Blue Ocean Ideas Nonprofit Blood Water Mission (BWM) was founded in 2005 by the band Jars of Clay to help fight the HIV/AIDS and water crises in Africa. This year, BWM and advertising and marketing firm Blue Ocean Ideas adapted a previously offline fundraising effort — “40 Days of Water” – to an online platform. The campaign called for participants to give up ...Client: Blood Water Mission
Campaign: 40 Days of Water
Duration: February 17 – April 2
Budget: About $12,000
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